Marketing · Platform Build

Replace Salesforce Marketing Cloud with software you own.

The marketing platform that markets itself better than your product. We build a custom alternative in 10-16 weeks for $40,000–$70,000.

$250

Salesforce Marketing Cloud per seat/mo

$40,000–$70,000

One-time build

19%

Savings over 3 years

10-16 wks

Build time

The Problem

Why teams leave Salesforce Marketing Cloud

Each 'Studio' is a separate product with separate pricing

Starting at $1,250/month for basic email

Contact-based pricing layers on top

Requires Salesforce CRM for full value

Implementation complexity requires consultants

Limited reporting without Analytics Builder add-on

What We Build Instead

Your custom marketing tool

Unified marketing platform — no studio-by-studio pricing

Email, SMS, and push notification campaigns

Journey builder with visual workflow editor

Audience segmentation and personalization

Campaign analytics and attribution

Works with any CRM, not just Salesforce

The Math

Salesforce Marketing Cloud vs. custom build

Based on 10 seats at $250/seat/month, with ~10% annual SaaS price increases.

Keep paying Salesforce Marketing Cloud

Year 1$30,000
Year 2 (~10% increase)$33,000
Year 3 (~10% increase)$36,300
3-year total$99,000

Build with 86 SaaS

Build cost (one-time)$40,000–$70,000
Annual maintenance$8,250/yr
Per-seat cost$0
3-year total$79,750

3-year savings with 10 seats

$19,250

19% less than Salesforce Marketing Cloud

How It Works

From Salesforce Marketing Cloud to ownership in 10-16 weeks

01

Free Audit

We analyze your Salesforce Marketing Cloud usage and identify exactly which features your team actually uses.

02

Scope & Build

We build your custom marketing tool with only the features you need. 10-16 weeks.

03

Deploy & Migrate

We deploy to your infrastructure, migrate your data from Salesforce Marketing Cloud, and train your team.

04

You Own It

Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.

Ready to 86 Salesforce Marketing Cloud?

Get a free audit showing exactly how much you'd save replacing Salesforce Marketing Cloud with a custom build. Takes 5 minutes. No commitment.

Also considering replacing...

HubSpot

CRM & Sales

Free CRM that costs $3,600/month once you actually need it

Marketo (Adobe)

Marketing

Enterprise marketing automation at enterprise-only prices

ActiveCampaign

Marketing

Starts at $29 — until you check the contact limits

Pardot (Salesforce Marketing Cloud)

Marketing

Salesforce's marketing arm — same pricing DNA