The Problem
Why teams leave Marketo (Adobe)
Starting price ~$895/month with database size tiers
Adobe ecosystem lock-in (Experience Cloud, Analytics, etc.)
Complex implementation requires certified consultants
Outdated UI despite frequent updates
Database pricing penalizes contact growth
Integration with non-Adobe tools is secondary priority
What We Build Instead
Your custom marketing tool
Marketing automation with unlimited contacts
Email campaigns, drip sequences, and A/B testing
Lead scoring and attribution modeling
Landing page builder with your brand templates
Multi-touch campaign tracking and analytics
Integrates with your CRM and data stack directly
The Math
Marketo (Adobe) vs. custom build
Based on 15 seats at $150/seat/month, with ~10% annual SaaS price increases.
Keep paying Marketo (Adobe)
Build with 86 SaaS
3-year savings with 15 seats
$20,225
23% less than Marketo (Adobe)
How It Works
From Marketo (Adobe) to ownership in 8-14 weeks
Free Audit
We analyze your Marketo (Adobe) usage and identify exactly which features your team actually uses.
Scope & Build
We build your custom marketing tool with only the features you need. 8-14 weeks.
Deploy & Migrate
We deploy to your infrastructure, migrate your data from Marketo (Adobe), and train your team.
You Own It
Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.
Also considering replacing...
HubSpot
CRM & Sales
Free CRM that costs $3,600/month once you actually need it
Pardot (Salesforce Marketing Cloud)
Marketing
Salesforce's marketing arm — same pricing DNA
ActiveCampaign
Marketing
Starts at $29 — until you check the contact limits
Mailchimp
Marketing
The email tool that got expensive when Intuit bought it